Academic Journal
A typology-based approach to tracing-app adoption during the COVID-19 pandemic: the case of the SwissCovid App
| العنوان: | A typology-based approach to tracing-app adoption during the COVID-19 pandemic: the case of the SwissCovid App |
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| المؤلفون: | Geber, Sarah, Friemel, Thomas N |
| المصدر: | Geber, Sarah; Friemel, Thomas N (2021). A typology-based approach to tracing-app adoption during the COVID-19 pandemic: the case of the SwissCovid App. Journal of Quantitative Description, 1:1-28. |
| بيانات النشر: | University of Zurich |
| سنة النشر: | 2021 |
| المجموعة: | University of Zurich (UZH): ZORA (Zurich Open Repository and Archive |
| مصطلحات موضوعية: | Department of Communication and Media Research, Digital Society Initiative, 070 News media, journalism & publishing, Digital contact tracing, technology adoption, diffusion, privacy calculus, opinion leadership, COVID-19 |
| الوصف: | Contact tracing technology has been introduced in many countries as part of the COVID-19 containment strategy. However, research indicates that current adoption rates are too low for tracing apps to be effective. To address the complexity of app adoption, a typology-based approach is presented that differentiates between refusers who generally reject app adoption, ditherers who hesitate to adopt the app, adopters who have downloaded and activated the app, and de-adopters who had installed the app but later uninstalled it. A national online survey of N = 1,535 participants in Switzerland revealed significant differences among these groups of people regarding their perceptions about app-related benefits and costs, knowledge about data handling in technology, and app-related opinion leadership. The results indicate that communication strategies that aim to enhance the rate of app adoption should focus on ditherers and adopters; the former are the most promising target group for behavioral change efforts, and the latter seem to be the best means to reach out to this promising group. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| تدمد: | 2673-8813 |
| Relation: | https://www.zora.uzh.ch/id/eprint/203939/1/Geber-Friemel_2021_A_typology-based_approach_to_tracing-app_adoption_during_the_COVID-19_pandemic.pdf; urn:issn:2673-8813 |
| DOI: | 10.5167/uzh-203939 |
| DOI: | 10.51685/jqd.2021.007 |
| الاتاحة: | https://www.zora.uzh.ch/id/eprint/203939/ https://www.zora.uzh.ch/id/eprint/203939/1/Geber-Friemel_2021_A_typology-based_approach_to_tracing-app_adoption_during_the_COVID-19_pandemic.pdf http://journalqd.org https://doi.org/10.5167/uzh-203939 https://doi.org/10.51685/jqd.2021.007 |
| Rights: | info:eu-repo/semantics/openAccess ; Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ; http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| رقم الانضمام: | edsbas.33D8B9BC |
| قاعدة البيانات: | BASE |
| تدمد: | 26738813 |
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| DOI: | 10.5167/uzh-203939 |