Academic Journal
Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning
| العنوان: | Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning |
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| المؤلفون: | Cooper, Holly B., Ewing, Michael T., Campbell, Colin, Treen, Emily |
| المصدر: | Business Horizons ; volume 66, issue 3, page 405-414 ; ISSN 0007-6813 |
| بيانات النشر: | Elsevier BV |
| سنة النشر: | 2023 |
| المجموعة: | ScienceDirect (Elsevier - Open Access Articles via Crossref) |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1016/j.bushor.2023.01.006 |
| الاتاحة: | http://dx.doi.org/10.1016/j.bushor.2023.01.006 https://api.elsevier.com/content/article/PII:S000768132300006X?httpAccept=text/xml https://api.elsevier.com/content/article/PII:S000768132300006X?httpAccept=text/plain |
| Rights: | https://www.elsevier.com/tdm/userlicense/1.0/ |
| رقم الانضمام: | edsbas.2F905364 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1016/j.bushor.2023.01.006 |
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