Academic Journal
Co-creation of value, perceived quality and perceived price by customers in the hospitality sector in Ho Chi Minh City
| العنوان: | Co-creation of value, perceived quality and perceived price by customers in the hospitality sector in Ho Chi Minh City |
|---|---|
| المؤلفون: | Lê Nam Hải, Trần Thị Thu Hằng |
| المصدر: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 19, Iss 6, Pp 82-96 (2024) |
| بيانات النشر: | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| سنة النشر: | 2024 |
| المجموعة: | Directory of Open Access Journals: DOAJ Articles |
| مصطلحات موضوعية: | chất lượng cảm nhận, dịch vụ khách sạn, đồng tạo sinh giá trị, giá cả cảm nhận, Banking, HG1501-3550 |
| الوصف: | This study uses the DART model theory to examine the role of value co-creation in the perceived quality and price of customers in the hospitality sector. Using qualitative and quantitative research methods, analytical data is collected from 350 customers using Ho Chi Minh City hotel services. The research hypotheses and linear structural models were tested using Smart-PLS software. The results indicate that access, risk, and transparency directly impact perceived quality and price. Unlike the three factors above, dialogue does not affect perceived quality and price. Finally, the results support the view that perceived quality positively affects perceived price. In addition, the study proposes managerial implications for hotel managers to enhance competitive strategy through co-values on perceived quality and perceived price of customers. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | Vietnamese |
| تدمد: | 2734-9306 2734-9578 |
| Relation: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2828; https://doaj.org/toc/2734-9306; https://doaj.org/toc/2734-9578; https://doaj.org/article/2f8fd5453f1f499188ef66a23527b99c |
| DOI: | 10.46223/HCMCOUJS.econ.vi.19.6.2828.2024 |
| الاتاحة: | https://doi.org/10.46223/HCMCOUJS.econ.vi.19.6.2828.2024 https://doaj.org/article/2f8fd5453f1f499188ef66a23527b99c |
| رقم الانضمام: | edsbas.2C9C22F8 |
| قاعدة البيانات: | BASE |
| تدمد: | 27349306 27349578 |
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| DOI: | 10.46223/HCMCOUJS.econ.vi.19.6.2828.2024 |