Academic Journal
Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources
| العنوان: | Communication effectiveness of firm and customer participation behaviors to co-create value: The role of customer operant resources |
|---|---|
| المؤلفون: | Nguyễn Văn Tuấn, Hàng Lê Cẩm Phương, Nguyễn Hồng Đức |
| المصدر: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 14, Iss 3, Pp 3-15 (2020) |
| بيانات النشر: | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| سنة النشر: | 2020 |
| المجموعة: | Directory of Open Access Journals: DOAJ Articles |
| مصطلحات موضوعية: | doanh nghiệp, hành vi tham gia đồng tạo sinh giá trị, hiệu quả giao tiếp thông tin, khách hàng, nguồn lực tương tác, Banking, HG1501-3550 |
| الوصف: | Value is co-created and determined by customers. Customer operant resources are very important for service value co-creation and determination activities. Customer operant resources consist of 3 types - cultural, social and physical resources. Results of this empirical research indicate that in the service process, firms have the opportunity to affect customers’ cultural and physical resources through communication effectiveness. These are also two types of customer operant resources that positively affect customers’ service value co-creation participation behaviors The type of customer social operant resource indirectly affects customer participation behavior by increasing customers’ cultural and physical resources. Some managerial implications are also discussed in this article. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | Vietnamese |
| تدمد: | 2734-9306 2734-9578 |
| Relation: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/474; https://doaj.org/toc/2734-9306; https://doaj.org/toc/2734-9578; https://doaj.org/article/4e1e640c82934b2ba7fd07516b7cabcd |
| DOI: | 10.46223/HCMCOUJS.econ.vi.14.3.474.2019 |
| الاتاحة: | https://doi.org/10.46223/HCMCOUJS.econ.vi.14.3.474.2019 https://doaj.org/article/4e1e640c82934b2ba7fd07516b7cabcd |
| رقم الانضمام: | edsbas.1ED4FCBE |
| قاعدة البيانات: | BASE |
| تدمد: | 27349306 27349578 |
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| DOI: | 10.46223/HCMCOUJS.econ.vi.14.3.474.2019 |