Academic Journal
Can co-creating a “slow destination” image boost sustainability?
| العنوان: | Can co-creating a “slow destination” image boost sustainability? |
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| المؤلفون: | Frías Jamilena, Dolores María, Polo Peña, Ana Isabel, Peco Torres, Francisco, Sabiote Ortiz, Carmen María |
| بيانات النشر: | Elsevier |
| سنة النشر: | 2024 |
| المجموعة: | DIGIBUG: Repositorio Institucional de la Universidad de Granada |
| مصطلحات موضوعية: | Slow tourism, “Slow destination” image, Pro-environmental behavior, Value co-creation, Sustainability, Online media |
| الوصف: | This work was supported by the Cátedra de Gestión Turística, Empleo y Desarrollo from the Junta de Andalucía. Funding for open access charge: Universidad de Granada / CBUA. ; The aim of this study is to determine whether a “slow tourism” image, coupled with value co-creation, can help develop sustainable tourist destinations. The study adapts a “slow destination image” scale and proposes that online value co-creation can be a valid strategy in the quest to encourage pro-environmental behaviors among visitors. A quantitative empirical study is conducted on a sample of Spanish domestic tourists (n = 681) and a covariance-based structural equation modeling analysis is performed. The findings of the study add value to the literature, providing empirical evidence that a “slow destination” image has a positive effect on tourist proenvironmental behavior and that online value co-creation has a positive and significant effect on “slow destination” image and tourist pro-environmental behavior. The study will also be of practical use to destination/ tourism agents, both public and private, by indicating how to develop a type of tourism—slow tourism—and a marketing strategy online value co-creation—that are useful for building sustainability and applicable to any tourist destination. ; Junta de Andalucía ; Universidad de Granada / CBUA |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| Relation: | D.M. Frías-Jamilena et al. Can co-creating a “slow destination” image boost sustainability? Journal of Destination Marketing & Management 32 (2024) 100898. https://doi.org/10.1016/j.jdmm.2024.100898; https://hdl.handle.net/10481/91383 |
| DOI: | 10.1016/j.jdmm.2024.100898 |
| الاتاحة: | https://hdl.handle.net/10481/91383 https://doi.org/10.1016/j.jdmm.2024.100898 |
| Rights: | Atribución-NoComercial 4.0 Internacional ; http://creativecommons.org/licenses/by-nc/4.0/ ; info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.1BF9A7DB |
| قاعدة البيانات: | BASE |
| DOI: | 10.1016/j.jdmm.2024.100898 |
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