Academic Journal
Pengaruh Media Sosial Marketing Tiktok Terhadap Minat Beli Online di Shopee
| العنوان: | Pengaruh Media Sosial Marketing Tiktok Terhadap Minat Beli Online di Shopee |
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| المؤلفون: | Setianingsih, Frida Eka, Aziz, Fauzan |
| المصدر: | Jurnal Administrasi Bisnis; Vol 11, No 2 (2022); 107-116 ; 2548-4923 ; 2252-3294 |
| بيانات النشر: | Universitas Diponegoro |
| سنة النشر: | 2022 |
| المجموعة: | Universitas Diponegoro: Undip E-Journal System (UEJS) Portal |
| مصطلحات موضوعية: | Buying Interest, Minat Beli, Sosial Media Marketing |
| الوصف: | This study aims to determine how social media marketing has an impact on Tiktok users' interest in online purchasing at Shopee. The approach involves descriptive and causal quantitative research with SMART PLS 3.0 analysis. Users of the TikTok and Shopee apps made up the study's population. method Sampling is a non-probability sampling with as many as 400 responses from purposive sampling kinds. The outcomes show that TikTok social media marketing has a good and significant impact on shopee users' interest in online purchasing.Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap minat pengguna Tiktok melakukan pembelian online di Shopee. Pendekatan yang digunakan adalah penelitian kuantitatif jenis deskriptif dan kausal dengan analisis SMART PLS 3.0. Pengguna aplikasi TikTok dan Shopee merupakan populasi penelitian. Metode Pengambilan sampel adalah non-probability sampling dengan sebanyak 400 tanggapan dari jenis purposive sampling. Hasil penelitian menunjukkan bahwa social media marketing TikTok berpengaruh baik dan signifikan terhadap minat beli online pengguna shopee |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://ejournal.undip.ac.id/index.php/janis/article/view/42602/22284; https://ejournal.undip.ac.id/index.php/janis/article/view/42602 |
| DOI: | 10.14710/jab.v11i2.42602 |
| الاتاحة: | https://ejournal.undip.ac.id/index.php/janis/article/view/42602 https://doi.org/10.14710/jab.v11i2.42602 |
| Rights: | Copyright (c) 2022 The Author ; https://creativecommons.org/licenses/by-sa/4.0 |
| رقم الانضمام: | edsbas.1AC2E3A8 |
| قاعدة البيانات: | BASE |
| DOI: | 10.14710/jab.v11i2.42602 |
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