Academic Journal
Does gamification on an e-commerce application lead intention to use the application and spread word of mouth
| العنوان: | Does gamification on an e-commerce application lead intention to use the application and spread word of mouth |
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| المؤلفون: | Kusumawardani, Kunthi Afrilinda, Soegihono, Laura Fabiola |
| المصدر: | International Journal of Business and Systems Research ; volume 18, issue 1, page 65-84 ; ISSN 1751-200X 1751-2018 |
| بيانات النشر: | Inderscience Publishers |
| سنة النشر: | 2024 |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| DOI: | 10.1504/ijbsr.2024.135779 |
| DOI: | 10.1504/IJBSR.2024.135779 |
| الاتاحة: | http://dx.doi.org/10.1504/ijbsr.2024.135779 http://www.inderscienceonline.com/doi/full/10.1504/IJBSR.2024.135779 |
| رقم الانضمام: | edsbas.19D7BCB9 |
| قاعدة البيانات: | BASE |
| DOI: | 10.1504/ijbsr.2024.135779 |
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