Academic Journal

Adapting Reverse Mentoring Strategy to SMEs: A New Pilot Model Implemented in Brazil

التفاصيل البيبلوغرافية
العنوان: Adapting Reverse Mentoring Strategy to SMEs: A New Pilot Model Implemented in Brazil
المؤلفون: Dafna Schwartz, Raphael Bar-El, David J. Bentolila
المصدر: Sustainability; Volume 14; Issue 15; Pages: 9515
بيانات النشر: Multidisciplinary Digital Publishing Institute
سنة النشر: 2022
المجموعة: MDPI Open Access Publishing
مصطلحات موضوعية: SME, reverse mentoring, innovation, open innovation, knowledge management, technological change, Brazil
جغرافية الموضوع: agris
الوصف: In recent years, the Reverse Mentoring (RM) model has gained popularity in large companies. Although the prevailing RM model—junior employees mentoring senior employees—benefits both groups and promotes innovation, small and medium-sized enterprises (SMEs) do not implement it due to lack of economies of scale, organizational capacities, and skilled junior employees. We devise a new RM model for SMEs that overcomes these disadvantages. First, the intervention of an intermediate, trusted professional entity initiates and supports the program for several companies; second, the mentors are not junior employees, but external graduate students with education in innovation. A pilot experiment was tested in the state of Ceara, Brazil. The preliminary findings support the new model’s feasibility and efficacy for SMEs. The intervention stimulated significant innovative ideas and resulted in out-of-the-box thinking, identification of potentials for innovation opportunities, and adaptation of an open innovation approach, which is important for SMEs with limited financial and non-financial resources. This study contributes to the literature on SMEs and RM by offering a new model that can overcome existing market failures experienced by SMEs. Empirical testing demonstrates its feasibility.
نوع الوثيقة: text
وصف الملف: application/pdf
اللغة: English
Relation: Economic and Business Aspects of Sustainability; https://dx.doi.org/10.3390/su14159515
DOI: 10.3390/su14159515
الاتاحة: https://doi.org/10.3390/su14159515
Rights: https://creativecommons.org/licenses/by/4.0/
رقم الانضمام: edsbas.1702918D
قاعدة البيانات: BASE