Academic Journal
USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS
| العنوان: | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
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| المؤلفون: | Yulia Y. Medvedeva |
| المصدر: | Вестник Донского государственного технического университета, Vol 11, Iss 4, Pp 569-573 (2018) |
| بيانات النشر: | Don State Technical University |
| سنة النشر: | 2018 |
| المجموعة: | Directory of Open Access Journals: DOAJ Articles |
| مصطلحات موضوعية: | retail trade, retail trade networks, house brands, classification, brand, competitive advantage, Mechanics of engineering. Applied mechanics, TA349-359 |
| الوصف: | A new approach to the category of ‘house brands’ as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | Russian |
| تدمد: | 1992-5980 1992-6006 |
| Relation: | https://vestnik.donstu.ru/jour/article/view/764; https://doaj.org/toc/1992-5980; https://doaj.org/toc/1992-6006; https://doaj.org/article/f58bee191766412eac1d602f9307ea9e |
| الاتاحة: | https://doaj.org/article/f58bee191766412eac1d602f9307ea9e |
| رقم الانضمام: | edsbas.14D8254 |
| قاعدة البيانات: | BASE |
| تدمد: | 19925980 19926006 |
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