Academic Journal
Statistical analysis of consumers behavior in Las Vegas Strip using Yelp's data
| العنوان: | Statistical analysis of consumers behavior in Las Vegas Strip using Yelp's data |
|---|---|
| المؤلفون: | Santos, Ana Alyeska |
| المساهمون: | Parsa, Payam |
| بيانات النشر: | California State Polytechnic University, Pomona |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | business reviews, consumer shopping behavior, Yelp |
| الوصف: | Yelp, a website and mobile application that has contact information and reviews for businesses, has significantly influenced consumer shopping behavior since 2004. As of September 2018, Yelp has 178 million average monthly users and 171 million cumulative reviews. In this paper, relationships of information provided in the Yelp dataset such as the number of reviews, number of stars, and number of visits in businesses in The Strip, Las Vegas, Nevada are being studied. The use of Yelp as a primary tool for consumers' business selection has been continually increasing, thus the statistical analysis of the relationships of the information available in Yelp is essential for businesses' success. Through descriptive and predictive analytics, factors that are relevant to the number of visits, number of stars, and number of reviews will be investigated. |
| نوع الوثيقة: | article in journal/newspaper report |
| اللغة: | English |
| Relation: | http://hdl.handle.net/10211.3/215138 |
| الاتاحة: | http://hdl.handle.net/10211.3/215138 |
| رقم الانضمام: | edsbas.1350264F |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |