Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji
| العنوان: | Destinacijski menadžment i razvoj turizma u Sisačko-moslavačkoj županiji |
|---|---|
| المؤلفون: | Velić, Hanna |
| المساهمون: | Magaš, Dragan |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | tourism, Sisak Moslavina county, destination management |
| الوصف: | Turizam u Republici Hrvatskoj ponajviše je orijentiran na more, plaže, sunce, odnosno na obalni dio Jadranskog mora. Kontinentalni dio Hrvatske nije toliko zastupljen, te je neotkriven. Predivan reljef kontinentalnog dijela je ono što krasi različitu ponudu a samim tim i potražnju. Uz sve veći broj turista na prostoru današnje Republike Hrvatske, potražnja za nečim novim i inovativnim je sve veća i veća. Brežuljci, planine, rijeke, šume, tradicija, autohtonost, su samo neki od čimbenika nove potražnje turista, a upravo ti čimbenici se mogu ponajviše pronaći na kontinentalnom djelu Republike Hrvatske. Vrlo je bitna i organizacija, odnosno destinacijski menadžment kako bi svu ponudu koju neka destinacija nudi objedinio i uspješno plasirao na konkurentno tržište. Ovaj rad bazira se na Sisačko-moslavačku županiju te ukazuje na sve predispozicije koje županija ostvaruje u kontekstu uspješnog razvoja turizma. Također, ukazuje na snage i slabosti destinacijskog menadžmenta, te donosi provedeno istraživanje o stavovima kako lokalnog stanovništva tako i turističkih djelatnika o samom razvoju i vođenju turizma u spomenutoj županiji. Tourism in Croatia is predominantly oriented towards the sea, beaches and sun, or in other words on the coastal part of the Adriatic sea. The continental part of Croatia is not as represented as the coastal part and therefore remains undiscovered. The beautiful relief of the continental part of Croatia is what adorns the various offerings as well as the demand. With the increasing numbers of tourists in today’s Croatia the demand for something new and innovative is constantly growing. The hills, the mountains, the rivers, the forests, the tradition and the autochthony, those are just come of the factors contributing to the new demand of tourists, and those factors are the ones which can be mostly found in the continental part of Croatia. Organisation is also important, namely destination management as it integrates all of the offerings that some destination may have and successfully places them on the competitive market. This work is based on the Sisak Moslavina county and it indicates all of the predispositions that the county attains in the context of a successful growth in tourism. It also points out the strengths and weaknesses of destination management and through a conducted survey displays the attitudes of the local population as well as of the employees in tourism towards the demand in tourism and maintaining tourism in the previously mentioned county. |
| وصف الملف: | application/pdf |
| اللغة: | Croatian |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=od______4123::65ba19581c623bc4083499f6e47f2ec2 https://urn.nsk.hr/urn:nbn:hr:191:702958 |
| Rights: | RESTRICTED |
| رقم الانضمام: | edsair.od......4123..65ba19581c623bc4083499f6e47f2ec2 |
| قاعدة البيانات: | OpenAIRE |
| الوصف غير متاح. |