The bachelor thesis examines the increase of economic activity in the selected enterprise, which deals not only with the increase of economic activity, but also with the optimization of costs and expenses in the enterprise, which allow to make the economic policy more effective. The first part describes the general basics of evaluation, management and performance measurement, the tools used to measure the performance of the enterprise. In the second part, the use of fitness center performance evaluation is examined, how the enterprise approach the submission of proposals for specific measures to improve fitness center performance. The data for the research is obtained with the help of interviews and collaboration with the owner of the fitness center. The final part of the thesis focuses on the implementation and evaluation of the results of the financial analysis and SWOT analysis of the business. Based on the analysis I can suggest possible changes in the company that could help to improve the current situation in the company. The thesis proposes and implementable solutions that enable to fulfill the purpose of the bachelor thesis.