Factors affecting the recruitment and retention of allied health professionals in rural New South Wales Rural allied health professional (AHP) workforce shortages are widespread. Evidence is needed to underpin policy addressing this problem. This research surveyed all AHPs in rural NSW, with an estimated response rate of 44%. Of 1879 respondents, 776 (41%) intended leaving their job within 5 years, most often citing retirement and better career prospects as reasons to leave. Respondents were attracted to their jobs for “work/life balance” yet 34% reported working > 40 hours/week. Other attractors were type of work, climate/location, and a good place to raise children. While 79% were satisfied with their job, only 35% had no plans to leave. Six focus groups further explored factors influencing recruitment and retention. Participants associated heavy workloads with inadequate management and inequitable resource allocation, and reported an emotional toll from being unable to meet the needs of their communities. Career progression and access to continuing professional development (CPD) were central themes. Personal factors, isolation and type of work also affected retention. Factor analysis of survey data was used to compare public and private sector AHPs using logistic regression. The factor Clinical Demand predicted intention to leave in both public and private sectors while Sense of Community and Professional Isolation were significant only in the public cohort. Neither Resource Availability nor Get Away From Work were significant. Age group was the strongest predictor of intention to leave, with those