التفاصيل البيبلوغرافية
| العنوان: |
A review to collate information on external communication as a basis of innovation success (Deliverable 2.2) |
| سنة النشر: |
2013 |
| مصطلحات موضوعية: |
Marketing and Consumer Behaviour, voedseltechnologie, consumer satisfaction, consumenten, consumer behaviour, consumentengedrag, vercommercialisering, consumers, innovations, LEI Consumer & behaviour, LEI Consument en Gedrag (CONS & GEDRAG), LEI Consument and Behaviour, LEI Consument & Gedrag, food technology, product development, commercialization, productontwikkeling, voedselproducten, food products, consumer attitudes, klanttevredenheid, consumer sciences, Marktkunde en Consumentengedrag, consumentenwetenschappen, innovaties, houding van consumenten |
| الوصف: |
The objective of work package 2: “Identify success factors” is to identify relevant success factors and barriers in the scientific literature on internal (between relevant disciplines) and external (from and to the public and end-users) communication strategies to enhance food technology innovation success across a wider variety of application areas. As part of this, their implications for successful innovation in the area of food technology will be reviewed. Utilising a comprehensive review of the existing literature regarding external communication (i.e/ from and to the public and end-users), deliverable 2.2. constitutes the report on success factors and critical points – do’s and don’ts – of the external dialogue. |
| اللغة: |
English |
| URL الوصول: |
https://explore.openaire.eu/search/publication?articleId=dris___00893::fe685ac028865ddeff8b78cd21fa9c22 |
| Rights: |
OPEN |
| رقم الانضمام: |
edsair.dris...00893..fe685ac028865ddeff8b78cd21fa9c22 |
| قاعدة البيانات: |
OpenAIRE |