Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest
| العنوان: | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
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| المؤلفون: | Joseph D. Tucker, Lisa B. Hightow-Weidman, Stuart Rennie, Allison Mathews, Samantha Farley, Kate Muessig |
| المصدر: | Journal of Virus Eradication, Vol 4, Iss 1, Pp 30-36 (2018) Journal of Virus Eradication |
| بيانات النشر: | Elsevier, 2018. |
| سنة النشر: | 2018 |
| مصطلحات موضوعية: | Epidemiology, Immunology, Logo, CONTEST, Crowdsourcing, Microbiology, 03 medical and health sciences, 0302 clinical medicine, Qualitative analysis, Acquired immunodeficiency syndrome (AIDS), Phone, Virology, medicine, 030212 general & internal medicine, Original Research, 030505 public health, Community engagement, ComputingMilieux_THECOMPUTINGPROFESSION, African Americans/blacks, community engagement, crowdsourcing, HIV/AIDS, business.industry, Public Health, Environmental and Occupational Health, Public relations, medicine.disease, Focus group, QR1-502, Infectious Diseases, Public aspects of medicine, RA1-1270, 0305 other medical science, business, Psychology |
| الوصف: | Background: As HIV cure research advances, it is important to engage local communities. Crowdsourcing may be an effective, bottom-up approach. Crowdsourcing contests elicit public contributions to solve problems and celebrate finalists. We examine the development of a crowdsourcing contest to understand public perspectives about HIV cure research. Methods: We used flyers, emails, online advertisement and phone calls to recruit a convenience sample of community members to participate in focus-group discussions. Participants developed a contest name, logo and hashtag. Qualitative analysis identified emergent themes in the focus group transcripts. Results: Seventy-one people participated in four focus groups. Emergent themes for HIV cure engagement included: (1) emphasising collective approaches to HIV cure; (2) dispelling myths to spur discussion; (3) using HIV cure as motivation for participation; and (4) using creative community engagement. Conclusion: Crowdsourcing contests may be useful for engaging local communities, developing culturally tailored awareness campaign messaging, and encouraging the public to learn more about HIV cure research. |
| اللغة: | English |
| تدمد: | 2055-6640 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1783c14173c919f16108d2310ccdf6c http://www.sciencedirect.com/science/article/pii/S2055664020302399 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....f1783c14173c919f16108d2310ccdf6c |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 20556640 |
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