Influence of Natural American Spirit advertising on current and former smokers’ perceptions and intentions
| العنوان: | Influence of Natural American Spirit advertising on current and former smokers’ perceptions and intentions |
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| المؤلفون: | Stefanie K Gratale, Erin K. Maloney, Joseph N. Cappella, Angeline Sangalang |
| المصدر: | Tobacco Control. 27:498-504 |
| بيانات النشر: | BMJ, 2017. |
| سنة النشر: | 2017 |
| مصطلحات موضوعية: | Adult, Male, Health Knowledge, Attitudes, Practice, Health (social science), Adolescent, media_common.quotation_subject, Intention, Public opinion, Tobacco industry, Random Allocation, Young Adult, 03 medical and health sciences, 0302 clinical medicine, Advertising, Perception, Humans, Medicine, Natural (music), 030212 general & internal medicine, Product (category theory), media_common, Smokers, 030505 public health, business.industry, Causal effect, Public Health, Environmental and Occupational Health, Tobacco Products, Former Smoker, Test (assessment), Case-Control Studies, Female, 0305 other medical science, business, Social psychology, Photic Stimulation |
| الوصف: | ObjectiveThis study sought to demonstrate causal effects of exposure to Natural American Spirit (NAS) advertising content on misinformed beliefs of current and former smokers, and to empirically establish these beliefs as a mechanism driving intentions to use NAS.MethodsOur study employed a randomised experimental design with 1128 adult daily, intermittent and former smokers. We compared participants who were exposed to NAS advertisements or claims made in the advertisements with those in a no-message control group to test the effects of NAS advertising content on inaccurate beliefs about NAS and attitudes and intentions towards the product.ResultsOne-way analysis of variance revealed that exposure to NAS advertisements produced inaccurate beliefs about the composition of NAS cigarettes among current and former smokers (pConclusionsThe findings of this study provide causal support for the need for further regulatory action to address the potentially harmful ramifications of claims used in NAS advertising. |
| تدمد: | 1468-3318 0964-4563 |
| DOI: | 10.1136/tobaccocontrol-2017-053881 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfa27f153310005b56beccfbf05a85d5 https://doi.org/10.1136/tobaccocontrol-2017-053881 |
| رقم الانضمام: | edsair.doi.dedup.....dfa27f153310005b56beccfbf05a85d5 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 14683318 09644563 |
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| DOI: | 10.1136/tobaccocontrol-2017-053881 |