Editorial: Segmenting the Future of E-Commerce, One Step at a Time
| العنوان: | Editorial: Segmenting the Future of E-Commerce, One Step at a Time |
|---|---|
| المؤلفون: | María Teresa Ballestar |
| المصدر: | Journal of theoretical and applied electronic commerce research v.16 n.2 2021 SciELO Chile CONICYT Chile instacron:CONICYT |
| بيانات النشر: | MDPI AG, 2021. |
| سنة النشر: | 2021 |
| مصطلحات موضوعية: | Information retrieval, Market segmentation, business.industry, Computer science, 020204 information systems, 0202 electrical engineering, electronic engineering, information engineering, Cluster (physics), 02 engineering and technology, E-commerce, business, General Business, Management and Accounting, Computer Science Applications |
| الوصف: | Currently, customer segmentation is one of the most relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for each cluster rather than generic, one size fits all strategies that are no longer valid[...] |
| وصف الملف: | text/html |
| تدمد: | 0718-1876 |
| DOI: | 10.4067/s0718-18762021000200101 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c15d8e13b5640cd59a18363bb7fab918 https://doi.org/10.4067/s0718-18762021000200101 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....c15d8e13b5640cd59a18363bb7fab918 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 07181876 |
|---|---|
| DOI: | 10.4067/s0718-18762021000200101 |