Internationalization and the Need of Business Model Innovation - Theoretical Approach
| العنوان: | Internationalization and the Need of Business Model Innovation - Theoretical Approach |
|---|---|
| المؤلفون: | Fernanda Kalil Steinbruch, Moema Pereira Nunes |
| المصدر: | BBR: Brazilian Business Review, Vol 16, Iss 3, Pp 207-221 (2019) BBR. Brazilian Business Review, Volume: 16, Issue: 3, Pages: 207-221, Published: 03 JUN 2019 |
| بيانات النشر: | FUCAPE Business School, 2019. |
| سنة النشر: | 2019 |
| مصطلحات موضوعية: | Economics and Econometrics, Inovação em Modelo de Negócios, Relation (database), HF5001-6182, Process (engineering), Strategy and Management, Business model, Management of Technology and Innovation, Accounting, Entry Modes, 0502 economics and business, Internationalization, Applied research, Business, Business and International Management, Industrial organization, Modelos de Negócio, International market, Internacionalização, Modos de Entrada, 05 social sciences, Mode (statistics), business model innovation, Business model innovation, entry modes, business model, Business Model Innovation, Business Model, 050211 marketing, internationalization, 050203 business & management |
| الوصف: | The global market can be considered a volatile environment and the internationalization of a firm through the adoption of any entry mode may lead to the need to innovate or adapt its business model (BM) to better fit specific contexts of international markets. Even though entry modes have been deeply investigated during the last decades, the relation of business model innovation (BMI) and entry modes is a new study subject. This article assumes that the internationalization process is a trigger for innovation, and it aims to answer what are the different possibilities of BMI generated through the entry modes. The concepts of BM, BMI, and its relationship with internationalization and entry modes are investigated in this paper. Based on the literature review, a theoretical model is proposed to relate entry modes and the need of business model innovation. We identified that little is known about the relation between these subjects and applied research is required. RESUMO O mercado global pode ser considerado um ambiente volátil, e a internacionalização de uma empresa pela adoção de qualquer modo de entrada pode estar relacionada à necessidade de inovar ou adaptar seu Modelo de Negócios (MN) para melhor se adequar a contextos específicos de mercados internacionais. Embora os modos de entrada tenham sido profundamente investigados nas últimas décadas, a relação entre Inovação do Modelos de Negócios (IMC) e modos de entrada é um novo objeto de estudo. Este artigo pressupõe que o processo de internacionalização é um gatilho para a inovação e visa responder quais são as diferentes possibilidades de IMC geradas por meio dos modos de entrada. Os conceitos de MN e IMN e sua relação com os modos de internacionalização e de entrada são investigados neste artigo. Com base na revisão da literatura, propõe-se um modelo teórico para relacionar os modos de entrada e a necessidade de IMN. Identificamos que pouco se sabe sobre a relação entre esses sujeitos, e uma pesquisa aplicada é necessária. |
| وصف الملف: | text/html |
| اللغة: | English |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73e16d683f7a5f5a4cfbb46ac91a202d http://www.redalyc.org/articulo.oa?id=123062259001 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....73e16d683f7a5f5a4cfbb46ac91a202d |
| قاعدة البيانات: | OpenAIRE |
| الوصف غير متاح. |