When and How User Comments Affect News Readers’ Personal Opinion: Perceived Public Opinion and Perceived News Position as Mediators

التفاصيل البيبلوغرافية
العنوان: When and How User Comments Affect News Readers’ Personal Opinion: Perceived Public Opinion and Perceived News Position as Mediators
المؤلفون: Myojung Chung, Yoon Jae Jang, Eun-Ju Lee
بيانات النشر: Taylor & Francis, 2020.
سنة النشر: 2020
مصطلحات موضوعية: 0508 media and communications, business.industry, Communication, 05 social sciences, 050602 political science & public administration, Position (finance), 050801 communication & media studies, Public opinion, business, Psychology, Affect (psychology), Social psychology, 0506 political science
الوصف: Two experiments investigated when and how user comments on news websites affect individuals’ personal opinion. In Study 1 (N = 596), opinion-reinforcing (vs. opinion-challenging) user comments led participants to perceive both (a) public opinion and (b) the news tone to be more congenial to their own position, which induced opinion polarization. When user comments were presented within the news article as direct quotes, however, their influence on perceived public opinion was attenuated, with no corresponding change for perceived news position. Poorer message recall partly accounted for the reduced influence of quoted (vs. as-is) comments, but perceived manipulability did not. In Study 2 (N = 261), those with higher need for cognition (NFC) were more likely to infer public opinion from the user comments in their original form than those quoted in the news, but the opposite was true for low NFCs. Results suggest that neither priming nor consensus heuristic fully explain the effects of user comments on personal opinion.
DOI: 10.6084/m9.figshare.13193796.v1
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71bf20ab99ba94efbef45bddabd28327
Rights: OPEN
رقم الانضمام: edsair.doi.dedup.....71bf20ab99ba94efbef45bddabd28327
قاعدة البيانات: OpenAIRE
الوصف
DOI:10.6084/m9.figshare.13193796.v1