Why Attend Tradeshows? : A Comparison of Exhibitor and Attendee’s Preferences
| العنوان: | Why Attend Tradeshows? : A Comparison of Exhibitor and Attendee’s Preferences |
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| المؤلفون: | Rohit Verma, Hyunjeong Spring Han |
| المساهمون: | emlyon business school, business school, emlyon |
| المصدر: | Cornell Hospitality Quarterly Cornell Hospitality Quarterly, 2014, 239-251 p |
| بيانات النشر: | HAL CCSD, 2014. |
| سنة النشر: | 2014 |
| مصطلحات موضوعية: | and exhibitions (MICE) industry, best–worst analysis, incentives, social media, Exhibition, 0502 economics and business, Economics, Mobile technology, Social media, Marketing, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, Direct selling, Information exchange, Business tourism, 05 social sciences, Attendance, tradeshows, Advertising, conventions, sustainability, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, Incentive, Tourism, Leisure and Hospitality Management, meetings, tradeshow criteria, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, [SHS.GESTION] Humanities and Social Sciences/Business administration, 050212 sport, leisure & tourism |
| الوصف: | International audience; Tradeshows and conventions continue to thrive in the twenty-first century, both for information exchanges and direct selling, but numerous forces have meant changes in show operation and in participants’ selection criteria for attendance. A study of more than 2,500 tradeshow exhibitors and attendees document a clear bifurcation in the reasons for attendance in these two groups. Exhibitors are primarily focused on business and contact development, whereas participants seek a unique experience and are motivated heavily by educational goals. Successful tradeshows will need to satisfy both of these complementary sets of goals. The effects of social media and mobile technology on tradeshows are noticeable but still in flux, as many shows increasingly use virtual methods for information exchange and contact development. Environmental sustainability has become important to both exhibitors and attendees, and budgetary constraints continue to be an issue. Not only are there differences in relative preferences of exhibitors and attendees, but subgroups within each category also show different tradeshow criteria, based on age, frequency of tradeshow visits, career stage, and their technology readiness. |
| اللغة: | English |
| تدمد: | 1938-9655 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43b7412eba4a48c6a8695344a9eef540 https://hal.archives-ouvertes.fr/hal-02311937 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....43b7412eba4a48c6a8695344a9eef540 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 19389655 |
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