The ecological diversification of early mammals is one of the most globally transformative events in Earth's history and the Cretaceous Terrestrial Revolution (KTR) and end-Cretaceous mass extinction are commonly hailed as catalysts. However, a confounding issue when examining this diversification is that it comprised nested radiations of mammalian subclades within the broader scope of mammalian evolution. In the past 200 million years, various independent groups experienced large-scale radiations, each involving ecological diversification from ancestral lineages of small insectivores; examples include Jurassic mammaliaforms, Late Cretaceous metatherians, and Cenozoic placentals. Here, we review these ecological radiations, highlighting the nuanced complexity of early mammal evolution, the value of ecomorphological fossil data, and the importance of phylogenetic context in macroevolutionary studies.