There is a wide and rich literature about how neoliberalism is promoting the budgetary cuts to science and universities, especially to the critical sectors, such as the social sciences. There is scarce literature on the analysis of the role of sociology in the internal processes and debates on the elaboration of the scientific programs of research. Focusing on the European programs of research, this article analyzes how sociology is leading the new requirements of social impact and co-creation. The result of this analysis shows the great opportunity for sociology to get an unprecedented acknowledgment and valorization from society and all sciences, including those which had not been previously interested in sociology.