E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust
| العنوان: | E-WOM and airline e-ticket purchasing intention: Mediating effect of online passenger trust |
|---|---|
| المؤلفون: | Marwa Jehad AlKhatib, Ala'Eddin Mohammad Khalaf Ahmad, Mohammad Abuhashesh, Zaid Mohammad Obeidat |
| المصدر: | Management Science Letters, Vol 10, Iss 12 (2020) |
| بيانات النشر: | Growing Science, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | lcsh:HF5735-5746, Ticket, Sampling (statistics), Advertising, Business, lcsh:Business records management, General Business, Management and Accounting, Purchasing |
| تدمد: | 1923-9343 1923-9335 |
| DOI: | 10.5267/j.msl.2020.4.037 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1277b5c5a217814916232aeb60d7af64 https://doi.org/10.5267/j.msl.2020.4.037 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi.dedup.....1277b5c5a217814916232aeb60d7af64 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 19239343 19239335 |
|---|---|
| DOI: | 10.5267/j.msl.2020.4.037 |