Contribution of philosophy to the advancement of marketing thought
| العنوان: | Contribution of philosophy to the advancement of marketing thought |
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| المؤلفون: | Geon-Cheol Shin, George G. Panigyrakis |
| المصدر: | Journal of Global Scholars of Marketing Science. 24:241-245 |
| بيانات النشر: | Informa UK Limited, 2014. |
| سنة النشر: | 2014 |
| مصطلحات موضوعية: | Value (ethics), Postmodernity, Individualism, Coproduction, Modernity, media_common.quotation_subject, Gentleness, Contemporary society, Sociology, Marketing, Maturity (finance), media_common |
| الوصف: | The four papers in this special issue revisit the core concepts and key functions of marketing through philosophy. They examine the discipline as it enters its maturity amidst unprecedented global socioeconomic turmoil. As the certainties of modernity and the individualism of postmodernity melt into the uncharted lands of metamodernity, they offer a kaleidoscopic view of the big issues faced by contemporary societies through a fascinatingly eclectic mix of topics, theoretical frameworks and methodological perspectives. They call for a clean break from amoralism and a wholehearted embracement of our role as facilitators of value coproduction and agents of the ethics of gentleness. |
| تدمد: | 2163-9167 2163-9159 |
| DOI: | 10.1080/21639159.2014.914655 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::ffc11ecce64dcc042997f8ed39677415 https://doi.org/10.1080/21639159.2014.914655 |
| رقم الانضمام: | edsair.doi...........ffc11ecce64dcc042997f8ed39677415 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 21639167 21639159 |
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| DOI: | 10.1080/21639159.2014.914655 |