Love Wins: A Love Lens Approach to Cultivation of Organization–Stakeholder Relationships
| العنوان: | Love Wins: A Love Lens Approach to Cultivation of Organization–Stakeholder Relationships |
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| المؤلفون: | Mark Badham |
| بيانات النشر: | Emerald Publishing Limited, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | business.industry, Stakeholder, Sociology, Research opportunities, Public relations, business, Greenwashing |
| الوصف: | OSL is important because it has the potential to contribute to addressing public relations' image problems (e.g., relating to terms such as spin and corporate greenwashing); it offers a new love orientation that guides organizations towards a focus on the primacy of stakeholder needs and values, which in turn may shape the way organizations initiate and manage relationships with stakeholders. This chapter concludes with practical ways to implement OSL and a research agenda suggesting ways OSL may open up new research opportunities in public relations. |
| DOI: | 10.1108/s2398-391420200000005003 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::c0986cdd49a66ad3dd300cbf7f654126 https://doi.org/10.1108/s2398-391420200000005003 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi...........c0986cdd49a66ad3dd300cbf7f654126 |
| قاعدة البيانات: | OpenAIRE |
| DOI: | 10.1108/s2398-391420200000005003 |
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