Grocery Store Attributes in Recovering Economies: An Empirical Investigation of Their Importance, Using Three-Component Contour Plotting
| العنوان: | Grocery Store Attributes in Recovering Economies: An Empirical Investigation of Their Importance, Using Three-Component Contour Plotting |
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| المؤلفون: | Vesna Brčić-Stipčević, Sanda Renko, Clifford J. Shultz |
| المصدر: | Journal of International Food & Agribusiness Marketing. 22:37-51 |
| بيانات النشر: | Informa UK Limited, 2010. |
| سنة النشر: | 2010 |
| مصطلحات موضوعية: | Marketing, Measure (data warehouse), Grocery store, Key factors, Component (UML), Economics, Business and International Management, Plot (graphics), Food Science |
| الوصف: | The authors share results of a study conducted to measure the attributes of grocery stores that are the most important for consumers in a market recovering from war and transitioning to a market economy. Applying a trilinear coordinate plot, the authors develop a model that consists of those attributes. The findings led to conclusions that services and location, rather than the historically favored attribute of price, increasingly are key factors affecting store choice. Managerial implications are discussed and future research directions are suggested. |
| تدمد: | 1528-6983 0897-4438 |
| DOI: | 10.1080/08974430903372757 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::b91bd6ba10fafce008723c36f33bd40e https://doi.org/10.1080/08974430903372757 |
| رقم الانضمام: | edsair.doi...........b91bd6ba10fafce008723c36f33bd40e |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15286983 08974438 |
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| DOI: | 10.1080/08974430903372757 |