Improving Survey Response Rates with Visible Money
| العنوان: | Improving Survey Response Rates with Visible Money |
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| المؤلفون: | Vanessa Meldener, Matthew DeBell, Natalya C. Maisel, Brad Edwards, Michelle Amsbary |
| المصدر: | Journal of Survey Statistics and Methodology. 8:821-831 |
| بيانات النشر: | Oxford University Press (OUP), 2019. |
| سنة النشر: | 2019 |
| مصطلحات موضوعية: | Statistics and Probability, 0508 media and communications, Applied Mathematics, 05 social sciences, 050602 political science & public administration, 050801 communication & media studies, Statistics, Probability and Uncertainty, Psychology, Social Sciences (miscellaneous), 0506 political science |
| الوصف: | In mail surveys and in advance letters for surveys in other modes, it is common to include a prepaid incentive of a small amount such as $5. However, when letters are addressed generically (such as to “Resident”), advance letters may be thrown away without being opened, so the enclosed cash is wasted and the invitation or advance letter is ineffective. This research note describes results of an experiment using a nationally representative sample of 4,725 residential addresses to test a new way of letting mail recipients know their letter contains cash and is therefore worth opening: an envelope with a window revealing $5, so the cash is clearly visible from outside the sealed envelope. We also tested the USPS for evidence of theft, and we compared First Class and Priority Mail postage. We found no evidence of theft. We found no difference in response rates between Priority Mail and First Class, making First Class much more cost-effective, and we found that visible money increased the response rate to a mail survey from 42.6 to 46.9 percent, at no significant cost. |
| تدمد: | 2325-0992 2325-0984 |
| DOI: | 10.1093/jssam/smz038 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::a31724633015f9a8de1c4bb95754c46d https://doi.org/10.1093/jssam/smz038 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi...........a31724633015f9a8de1c4bb95754c46d |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 23250992 23250984 |
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| DOI: | 10.1093/jssam/smz038 |