Electronic metal–support interactions (EMSIs) are demonstrated to severely affect the CO oxidation activity and the CO adsorption properties of Au/TiO2 catalysts. Bulk oxygen vacancies, generated by a strongly reductive pretreatment of Au/TiO2 at elevated temperature in 10% CO/N2, significantly lower the catalytic activity for CO oxidation at 80 °C. With time on stream, the activity slowly increases until reaching the same steady-state value as that obtained for a previously calcined and, hence, defect-poor Au/TiO2 catalyst (activation period), where the time required for the activation period decreases with reaction temperature but is independent of the oxygen partial pressure. Considering the similar Au particle sizes and Au loadings, we conclude that the different activities originate from the presence of bulk oxygen vacancies generated during pretreatment, which are slowly replenished during reaction. In situ IR spectroscopy measurements reveal that the lower activity in the presence of bulk defects i...