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Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry

التفاصيل البيبلوغرافية
العنوان: Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry
المؤلفون: S. S. Lam, J. K. L. Poon, Bin Shen, Eric W.T. Ngai, Karen K.L. Moon
المصدر: Journal of Organizational and End User Computing. 28:13-32
بيانات النشر: IGI Global, 2016.
سنة النشر: 2016
مصطلحات موضوعية: Value (ethics), Media management, Knowledge management, Competitive analysis, business.industry, Strategy and Management, 05 social sciences, Sentiment analysis, Intelligent decision support system, Business value, Grid, Computer Science Applications, Human-Computer Interaction, 0502 economics and business, 050211 marketing, Social media, Marketing, business, 050203 business & management
الوصف: This paper describes the design and development of an intelligent decision support system (IDSS) for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use social media technology in the fashion business and add value for managers is proposed. Four propositions are presented as the research agenda in examining the ability of social media technology to improve the operations management of a fashion company.
تدمد: 1546-5012
1546-2234
DOI: 10.4018/joeuc.2016040102
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::879f0ef27f96e0689f7d8e346e63bc21
https://doi.org/10.4018/joeuc.2016040102
رقم الانضمام: edsair.doi...........879f0ef27f96e0689f7d8e346e63bc21
قاعدة البيانات: OpenAIRE
الوصف
تدمد:15465012
15462234
DOI:10.4018/joeuc.2016040102