The world has become a unique market due to the increasing competition conditions, and there are many options that consumers can access the product they desire under various conditions. For this reason, how companies produce and how they sell their products has become more important than what they produce to provide a competitive advantage. Therefore, companies focus on producing better ideas than their competitors and offering fast delivery to consumers. Creating innovation management and innovation culture is of great importance for success in this regard. Although there are many models developed for innovation management in the literature such as “Technology Push Model”, “Market Pull”, “Coupling Model”, “Interactive Model”, “Network Model”, “Open Innovation”, it is not easy to innovate. This study aims to offer an integrated innovation model that can take companies one step ahead of the competition, ensure sustainability, and adapt to every sector and company. This framework includes the interactive model as an innovative management approach, brainstorming as a creative thinking method, and the Delphi technique as a group decision-making method. It is suggested that the people who will participate in the study from the institutions to which this framework will be applied are selected from the employees who have a closer relationship with the customers and know their demands and expectations. The effectiveness of the proposed model is experienced with a field study. It was applied to an international insurance company, and successful results were found. According to the results, the ideas that were revealed were brought to life by the company. In conclusion, the proposed framework has the potential to be an end-to-end solution for companies that desire to adopt an innovation culture.