PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA
| العنوان: | PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA |
|---|---|
| المؤلفون: | Kartini Dwi Ambarwati, Amanda Setiorini |
| المصدر: | Jurnal Manajemen Bisnis Krisnadwipayana. 8 |
| بيانات النشر: | Program Studi Magister Manajemen Universitas Krisnadwipayana, 2020. |
| سنة النشر: | 2020 |
| مصطلحات موضوعية: | Product (business), Simple linear regression analysis, Service quality, Correlation coefficient, Close relationship, media_common.quotation_subject, Statistics, Quality (business), Mathematics, media_common |
| الوصف: | This study aims to determine the effect of product quality and service quality on merchandise repurchases at PT Carita Sari Pratama using quantitative descriptive research. The analytical method used is simple linear regression analysis. The results showed that the product quality and service quality simultaneously and partially had a positive and unidirectional relationship. Meanwhile, the results of the calculation of the correlation coefficient and determination show that there is a very close relationship between the variable product quality and service quality on purchases at PT Carita Sari Pratama. |
| تدمد: | 2579-7476 2338-4794 |
| DOI: | 10.35137/jmbk.v8i3.475 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::7b618799705f74f4d9043f1becc65777 https://doi.org/10.35137/jmbk.v8i3.475 |
| Rights: | OPEN |
| رقم الانضمام: | edsair.doi...........7b618799705f74f4d9043f1becc65777 |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 25797476 23384794 |
|---|---|
| DOI: | 10.35137/jmbk.v8i3.475 |