A number of sociological surveys on sustainable development and sustainable agriculture were conducted in Central Ukraine from 2006 to 2008. Our purpose was to define understanding of new green technologies including phytoremediation. Two selected focus groups were researched: governmental officials and rural citizens. The results demonstrated a rather good understanding of the main terms and definitions of sustainable development and sustainable agriculture. Decreasing ecological pressure on the environment, improving the quality of drinking water, and providing for a better quality of life were selected as the main priorities for sustainable development and sustainable agriculture in Ukraine. Results also showed the low level of knowledge for either governmental officials or rural people about new ecologically based technologies including phytoremediation. Information campaigns and other educational activities should be provided in Ukraine in order to increase the level of understanding of green technologies including phytotechnologies.