Theoretical perspectives of science communication were initially driven by practice, which in turn have influenced practice and further science communication scholarship. The practice of science communication includes a variety of quite diverse roles. Likewise, the scholarship of science communication draws upon a mix of disciplines. I argue that the apparent messiness of science communication scholarship and practice is also its wealth. If blame can be avoided in developing and applying science communication models, and if the coexistence of all science communication models can be embraced then both the scholarship and practice of science communication is likely to be more effective.