In order for the idea of urban management to become a reality, those who would perform it must be given a clearer view of its meaning and substance. If use of the term is meant to signal a fresh approach to urban affairs, something more than the repackaging of old concepts is wanted. A new approach takes shape when emphasis is given to the exercise of responsibility inherent in the management concept, and when urban activities are identified as the objects managed. Instilling a sense of responsibility for managing, and achieving an adequate understanding of the duties which this entails, then become prerequisites to making urban management effective.