Commentaries on 'Scale use and abuse: Toward best practices in the deployment of scales'
| العنوان: | Commentaries on 'Scale use and abuse: Toward best practices in the deployment of scales' |
|---|---|
| المؤلفون: | Constantine S. Katsikeas, Shilpa Madan, C. Miguel Brendl, Bobby J. Calder, Donald R. Lehmann, Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, Joel Huber |
| المصدر: | Journal of Consumer Psychology. 33:244-258 |
| بيانات النشر: | Wiley, 2022. |
| سنة النشر: | 2022 |
| مصطلحات موضوعية: | Marketing, Applied Psychology |
| تدمد: | 1532-7663 1057-7408 |
| DOI: | 10.1002/jcpy.1319 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::3bbe779d84ea7139f636fb6c9c6d573a https://doi.org/10.1002/jcpy.1319 |
| Rights: | CLOSED |
| رقم الانضمام: | edsair.doi...........3bbe779d84ea7139f636fb6c9c6d573a |
| قاعدة البيانات: | OpenAIRE |
| تدمد: | 15327663 10577408 |
|---|---|
| DOI: | 10.1002/jcpy.1319 |