Customized Bundle Recommendation by Association Rules of Product Categories for Online Supermarkets

التفاصيل البيبلوغرافية
العنوان: Customized Bundle Recommendation by Association Rules of Product Categories for Online Supermarkets
المؤلفون: Xiaoyu Wang, Huiqing Lan, Xinyue Xiao, Yan Fang
المصدر: DSC
بيانات النشر: IEEE, 2018.
سنة النشر: 2018
مصطلحات موضوعية: Product category, Statistical classification, Information retrieval, Market segmentation, Ranking, Association rule learning, Computer science, Bundle, Order fulfillment, Product (category theory)
الوصف: A customized bundle is a list of products recommended to consumers among them they can choose his/her favorite products according to his/her preference. It is an efficient way to not only simplify the customer's shopping process, but also reduce the order fulfillment cost for the online supermarkets. A customized bundle recommendation method is proposed for online supermarket in this research. It is realized by combinational using association rule mining, customer segmentation and recommendation techniques. The association rules of product category are used to avoid mass unnecessary association rules of product. The product lists recommended within each category are generated by product ranking on each customer segmentation. Numerical experiments are conducted to verify the effectiveness of the proposed method. The method can be easily extended
DOI: 10.1109/dsc.2018.00076
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3bae855b325e68087a17e40864655493
https://doi.org/10.1109/dsc.2018.00076
رقم الانضمام: edsair.doi...........3bae855b325e68087a17e40864655493
قاعدة البيانات: OpenAIRE