Participants chose between reinforcement schedules differing in delay and/or duration of noise offset. In Experiment 1 it was found that (1) immediate reinforcement was preferred to delayed reinforcement when amounts (durations) of reinforcement were equal; (2) a relatively large reinforcer was preferred to a smaller one when both reinforcers were obtained immediately; and (3) preference for an immediate, small reinforcer versus a delayed, large reinforcer increased as the delay preceding the large reinforcer increased, a sign of “impulsivity”. In Experiment 2, the schedules differed in amount or delay and equal intervals were added either to the constant parameter or the varied parameter. A shift from virtually exclusive preference to indifference occurred in the latter case but not the former, a result supporting a model of self-control that assumes that the value of a schedule depends on the ratio of amount and delay, and that choice between schedules depends on the ratio of these values.