التفاصيل البيبلوغرافية
| العنوان: |
"Excuse me, could you please put on your mask?": An investigation into the influence of face covering regulations on restaurant customer attitudes and behaviors. |
| المؤلفون: |
Levitt, Jamie A. |
| المصدر: |
Journal of Foodservice Business Research; 2025, Vol. 28 Issue 1, p199-217, 19p |
| مصطلحات موضوعية: |
CONSUMER attitudes, CONSUMER behavior, COVID-19 pandemic, RESTAURANT customers, HESITATION |
| مستخلص: |
During the COVID-19 pandemic many individuals have been hesitant to wear facemasks. This represents a safety issue for both customers and workers in the foodservice industry. Yet, to date there is a dearth of empirical research assessing resultant customer attitudes and behaviors related to mask wearing hesitancy in restaurants. This study addresses this gap by testing a reactance theory-based model. Data was collected via MTurk and results were analyzed using SmartPLS. Findings indicate reactance proneness and magnitude to which mask wearing threatens freedom positively influenced respondents' reactance and reactance negatively influenced attitudes toward restaurants with a mask policy. Implications for theory and practice are discussed in detail. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |