التفاصيل البيبلوغرافية
| العنوان: |
Sentiment Analysis of Twitter Posts Related to a COVID-19 Test & Trace Program in NYC. |
| المؤلفون: |
Tsai, Krystle A., Chau, Michelle M., Wang, Juncheng, Thorpe, Lorna E., Massar, Rachel E., Conderino, Sarah, Berry, Carolyn A., Islam, Nadia S., Bershteyn, Anna, Bragg, Marie A. |
| المصدر: |
Journal of Urban Health; Oct2024, Vol. 101 Issue 5, p898-901, 4p |
| مصطلحات موضوعية: |
SOCIAL media, SENTIMENT analysis, GOVERNMENT agencies, COVID-19 testing |
| مستخلص: |
As part of a program evaluation of the New York City Test & Trace program (T2)—one of the largest such programs in the USA—we conducted a study to assess how implementing organizations (NYC Health + Hospitals, government agencies, CBOs) communicated information about the T2 program on Twitter. Study aims were as follows: (1) quantify user engagement of posts ("tweets") about T2 by NYC organizations on Twitter and (2) examine the emotional tone of social media users' T2-related tweets in our sample of 1987 T2-related tweets. Celebrities and CBOs generated more user engagement (0.26% and 0.07%, respectively) compared to government agencies (e.g., Mayor's Office, 0.0019%), reinforcing the value of collaborating with celebrities and CBOs in social media public health campaigns. Sentiment analysis revealed that positive tweets (46.5%) had higher user engagement than negative tweets (number of likes: R2 =.095, p <.01), underscoring the importance of positively framing messages for effective public health campaigns. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |