Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans
| العنوان: | Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans |
|---|---|
| الوصف: | Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process. |
| المؤلفون: | Elza Ibroscheva |
| Resource Type: | eBook. |
| الموضوعات: | Socialism--Balkan Peninsula, Sex in advertising--Balkan Peninsula, Post-communism--Balkan Peninsula, Sex in advertising |
| Categories: | SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, POLITICAL SCIENCE / Political Ideologies / Communism, Post-Communism & Socialism, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Gender Studies |
| قاعدة البيانات: | eBook Business Collection (EBSCOhost) |
| ردمك: | 9780739172667 9781498557160 9780739172674 |
|---|