التفاصيل البيبلوغرافية
العنوان: |
IT'S TELEVISION, NOT BROADCAST. |
المؤلفون: |
Kenny, Tom |
المصدر: |
Mix. Apr2013, Vol. 37 Issue 4, p6-6. 2/3p. |
مصطلحات موضوعية: |
*TELEVISION broadcasting, TELEVISION & public opinion, TELEVISION viewers, AUDIENCE response, MASS media use |
Reviews & Products: |
TUMBLR (Web resource), TWITTER (Web resource) |
مستخلص: |
The author discusses the content and audience interaction in television industry, particularly the HBO and on its television series "Game of Thrones." He states that the television is not about broadcast anymore and that interaction takes place in several websites such as Tumblr and Twitter. He suggests that the television industry should make more content, more background and more engagement to get more audience interaction. |
قاعدة البيانات: |
Business Source Index |