التفاصيل البيبلوغرافية
| العنوان: |
THE USE OF EXCLUSIVE RETAIL AGENCIES. |
| المصدر: |
Harvard Business Review. Jul1925, Vol. 3 Issue 4, p485-497. 13p. |
| مصطلحات موضوعية: |
*EXCLUSIVE licenses, *EXCLUSIVE contracts, *LICENSE agreements, *RETAIL industry, *DISTRIBUTORS (Commerce), *COMMERCIAL products, *RETAIL inventories, *STRATEGIC planning, *ECONOMICS, *MANAGEMENT, *MARKETING, SPECIALTY foods, CASE studies |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
The article presents a case study pertaining to the use of exclusive retail agencies by U.S. manufacturers. The study focuses on a Pennsylvania-based specialty foods company. A New Jersey-based grocery store requested the exclusive rights to sell the goods in its town. The company decided not to grant exclusive agency rights to the grocery store. Analysts say this was an appropriate choice because specialty goods need to be made readily available to customers. It is perceived that exclusive agency would have limited the sales of the specialty food items. |
| قاعدة البيانات: |
Business Source Index |