Seeing the Big Picture.

التفاصيل البيبلوغرافية
العنوان: Seeing the Big Picture.
المؤلفون: Bond, Gwenda
المصدر: Publishers Weekly. 5/10/2010, Vol. 257 Issue 19, p18-23. 4p.
مصطلحات موضوعية: *PUBLISHING, *BUSINESS expansion, *BABY boom generation, LARGE type books, POPULATION aging, IMPRINTS (Publishers' & printers' statements)
الشركة/الكيان: RANDOM House Inc. 001504455
People: KNOBLOCH, Jamie
مستخلص: This article deals with the expanding audience of large-print books in the publishing sector. It notes that the composition of the audience for books with larger, easier-to-read type is diversifying amid an aging population. Jamie Knobloch of Thorndike Press expects baby boomers to ignore the traditional large-print booksellers and choose books such as Kathryn Stockett's "The Help." Particular focus is given to Harper's large-print imprint Luxe. It cites Dan Brown's "The Lost Symbol" as one of the popular titles at Random House's large-print group.
قاعدة البيانات: Business Source Index