التفاصيل البيبلوغرافية
| العنوان: |
Resilient Leader. |
| المؤلفون: |
Diesing, Genevieve |
| المصدر: |
Food & Drink. Fall2009, p92-93. 2p. |
| مصطلحات موضوعية: |
*ICE cream industry, ICE cream, ices, etc. |
| مصطلحات جغرافية: |
SEARCY (Ark.), ARKANSAS |
| الشركة/الكيان: |
YARNELL Ice Cream Co. 006344188 |
| People: |
YARNELL, Christina |
| مستخلص: |
The article features Yarnell Ice Cream based in Searcy, Arkansas. According to Chief Executive Officer (CEO) Christina Yarnell, they use market research and blind taste tests but their best flavors have been gut decisions. She mentions that they still exist after more than 77 years and their brand is growing. She adds that she is most proud that they still place value on ethical business practices. |
| قاعدة البيانات: |
Business Source Index |