التفاصيل البيبلوغرافية
| العنوان: |
1. ADVERTISING. |
| المؤلفون: |
Rathmell, J. M.1, Lazer, William2, Kelley, Willliam T.3, Copulsky, William4, Clewett, Robert L.5, Kelley, Eugene J.2 |
| المصدر: |
Journal of Marketing. Jul1957, Vol. 22 Issue 1, p65-67. 3p. |
| مصطلحات موضوعية: |
*ADVERTISING, *ADVERTISING rates, *ADVERTISING spending, *MARKETING costs, *MARKETING, *ADVERTISING media planning, *ECONOMICS |
| مستخلص: |
The article presents several abstracts of articles in the field of advertising, including "Advertising in the Business Scene," "Advertising Rate Policy—A Neglected Area of Study," and "How Much for Advertising." |
| قاعدة البيانات: |
Business Source Index |