التفاصيل البيبلوغرافية
| العنوان: |
MOREL'S EXTREME MAKEOVER. |
| المؤلفون: |
Sanders, Lisa |
| المصدر: |
Advertising Age. 10/31/2005, Vol. 76 Issue 44, p5-18. 2p. 2 Color Photographs. |
| مصطلحات موضوعية: |
*CHIEF executive officers, *DIRECT marketing, *ADVERTISING agencies |
| الشركة/الكيان: |
WUNDERMAN Inc. |
| People: |
MOREL, Daniel |
| مستخلص: |
This article profiles Daniel Morel, CEO of direct marketing agency Wunderman. He came to Wunderman after two years as CEO of The Sales Machine, a direct sales and event marketing unit of Euro RSCG Worldwide. Unlike that sprawling young entity built through acquisition, Wunderman had a legacy and several global clients that knitted offices around the world in a shared interest. |
| قاعدة البيانات: |
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