التفاصيل البيبلوغرافية
| العنوان: |
Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery. |
| المؤلفون: |
Venkatraman, Rohan (AUTHOR) r.venkatraman@bham.ac.uk, Ozanne, Julie L (AUTHOR), Coslor, Erica (AUTHOR) |
| المصدر: |
Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p797-819. 23p. |
| مصطلحات موضوعية: |
*CONSUMERS, SOCIAL stigma, CREATIVE ability, SHAME, PRIDE & vanity, DRAG (Clothing & dress), DRAG queens |
| مستخلص: |
Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences. Thus, stigmatized consumers often turn to the marketplace for respite. Based on an ethnographic study of drag artists, this study proposes a new understanding of the body that emerges from the mastery of creative consumption practices to combat shame. We theorize a novel "body-in-practice" framework to examine how consumers transform from an imagined persona to an accomplished body to embody pride. Six novel stigma resistance strategies emerged—experimenting, guarding, risk-taking, spatial reconfiguring, self-affirming, and integrating. Body-in-practice thus explains how shame weakens, pride strengthens, emotions stabilize, and self-confidence grows. This research contributes by explaining the hard work of identity repair, exploring stigma resistance across safe and hostile social spaces, and highlighting the emancipatory potential of embodied mastery. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |