التفاصيل البيبلوغرافية
| العنوان: |
Open Innovation's Potential in the Metaverse: Leveraging Digital Features to Build Trust with Partners. |
| المؤلفون: |
Falcke, Lukas1 (AUTHOR) l.a.falcke@vu.nl, Zobel, Ann-Kristin2 (AUTHOR) ann-kristin.zobel@unisg.ch |
| المصدر: |
California Management Review. Nov2024, Vol. 67 Issue 1, p21-44. 24p. |
| مصطلحات موضوعية: |
*OPEN innovation, *BUSINESS partnerships, *NEW business enterprises, *ENERGY industries, SHARED virtual environments, TRUST, RENEWABLE energy transition (Government policy) |
| مستخلص: |
The rise of digital technologies and open innovation has revolutionized innovation practices, creating new opportunities for moving born-physical open innovation settings to metaverse-like virtual environments. This study explores a virtual corporate-startup collaboration program in the energy industry to understand how digital feature usage facilitates trusted relationships and enables successful pilots. This article presents a framework that emphasizes the strategic use of digital information and interaction features for targeting and bonding with partners. Program managers can tackle the unrealized metaverse through ubiquitous program management and overcome social barriers through adaptive social engineering of digital interactions. This article also provides an outlook on evolving technologies and hybrid designs. [ABSTRACT FROM AUTHOR] |
|
Copyright of California Management Review is the property of California Management Review and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |