التفاصيل البيبلوغرافية
| العنوان: |
Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. |
| المؤلفون: |
Chowdhury, Fairuz1 (AUTHOR) fc392@drexel.edu, Swaminathan, Srinivasan1 (AUTHOR) |
| المصدر: |
Journal of International Consumer Marketing. Sep2024, p1-23. 23p. 1 Illustration. |
| مصطلحات موضوعية: |
*MOBILE app development, *ELECTRONIC commerce, MOBILE apps, PSYCHOMETRICS, DIGITAL technology |
| مستخلص: |
AbstractMobile apps have emerged as a leading digital tool for marketers to leverage consumers’ desire for convenience. Existing scales for measuring convenience in e-commerce do not capture the nuances specific to mobile apps. Using a mixed-method approach, we develop a multidimensional mobile app convenience (M-app-Conv) scale unique to mobile apps. The proposed instrument exhibiting robust psychometric properties across multiple samples captures the following dimensions- accessibility, searchability, evaluability, customizability, transactability, order fulfillment, post-order service, and operability. These dimensions are unique and distinctive and integrate to form a hierarchical second-order M-app-Conv factor. Moreover, respondents demonstrate a consistent conceptualization of the instrument across different nations, supported by evidence of measurement invariance. The M-app-Conv instrument contributes to the service literature and has management implications for retail businesses. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |