DISPARITION DES COOKIES TIERS : LE PEREN S'INQUIÈTE.

التفاصيل البيبلوغرافية
العنوان: DISPARITION DES COOKIES TIERS : LE PEREN S'INQUIÈTE.
Alternate Title: DISAPPEARANCE COOKIES THIRD PARTY: THE PEREN WORRIED.
المصدر: Stratégies. 6/6/2024, Issue 2221, p31-31. 1/3p.
مصطلحات موضوعية: *ADVERTISING
Reviews & Products: GOOGLE Chrome (Computer software)
مستخلص: The article focuses on the concerns raised by the Pôle d'Expertise de la Régulation du Numérique (PEREN) regarding the disappearance of third-party cookies on Chrome and the impact of Google's Privacy Sandbox (PS), highlighting the potential loss of advertising revenue for publishers.
قاعدة البيانات: Business Source Index